Canadian Shield
Concept & Development / Creative Direction / Brand Identity & Design / Trophy Design
Recess Creative partnered with MLSE on developing the Canadian Shield,
a new premier soccer tournament in Toronto, delivering a full creative package from the ground up.
Our work included: event naming, logo development, brand toolkit, social media graphics, in-arena direction, merchandise design, and the creation of a custom trophy—building a bold, unified identity that reflects the energy and ambition of Canadian soccer.
Our work included: event naming, logo development, brand toolkit, social media graphics, in-arena direction, merchandise design, and the creation of a custom trophy—building a bold, unified identity that reflects the energy and ambition of Canadian soccer.
