Royal Beef Rebrand
Creative Direction / Design / Photography
A heritage-led rebrand for a family-owned Toronto butcher shop. Royal Beef’s refreshed identity honours its founders and long-standing connection to the community while introducing a warmer, more contemporary expression.
Anchored by the steer as a symbol of tradition and authenticity, the mark combines vintage-inspired illustration, warm tones, and bold lettering to create a timeless, trustworthy presence—rooted in local pride since 1985.
